San Francisco's TBD selected as new global AOR for productivity platform...
San Francisco-based agency TBD announced today (June 14) that it has been selected by Evernote as its new global creative agency for brand marketing and advertising services.Evernote, a productivity...
View ArticleHow can the financial sector regain public trust?
How much do you trust your bank? After subprime, Libor, intentionally mis-selling products, 'dark pool' activities – all in the past ten years – this is perhaps a silly question. Of course, this is not...
View ArticleBeing liberal agency folk doesn’t automatically make us LGBT+ allies
Us ad agency folk like to think of ourselves as a hotbed of liberal thinking; an industry that opens the world’s eyes to inequality and discrimination through Cannes-winning creativity and campaigns...
View ArticleAppNexus takes on Google and Facebook with tool that offers '100%...
AppNexus is looking to take on the Facebook-Google 'duopoly' with a tool it has claimed will give advertisers “100% viewable buying at scale” outwith the tech duo's ad display networks.The product,...
View ArticleAutomation and AI: why I’m looking forward to the Robopocalypse
It’s confirmed. The robots are coming. And no, I’m not running scared.A recent study by thinktank Future Advocacy predicted that automation will affect one in five jobs across the UK. Another survey by...
View ArticleAndrea Pirlo picks a new World Cup team as UberEats reminds him of Italy failure
UberEats has secured Italy legend Andrea Pirlo in a campaign where he considers what team to support at the World Cup – in the absence of his home nation.The campaign kicks off with Soccer AM presenter...
View ArticleAT&T renames Time Warner to WarnerMedia post-merger; Turner CEO John...
AT&T announced today that Time Warner has been renamed to WarnerMedia, and has announced the exit of current Turner chief executive John Martin.Martin had been with the cable network group, which...
View ArticleApparel company American Rhino launches first campaign
American Rhino, an apparel company founded in 2016 that donates 10% of its net income to fund conservation projects in Africa, has launched its first-ever campaign.According to the company, the...
View ArticleFifa threatens action against BeoutQ for infringement of broadcast rights
Fifa has threatened to take action against Saudi TV station BeoutQ for 'illegally' distributing the opening matches of 2018 Fifa World Cup in the MENA region.Fifa in a statement wrote: "Fifa takes...
View ArticleAudioboom inks series of international ad sales partnerships to expand globally
Audioboom Group has signed exclusive ad sales agreements with advertising agencies in Australia, Canada, New Zealand and the UK to expand its reach and generate revenue opportunities.The partnerships...
View ArticleThe Open University tenders for annual £17m brief to widen participation in...
The Open University (OU) is to engage agencies across all consumer facing marketing activity through a tender process to drive the growth in adult learning sector.Along with media advisors, Media...
View ArticleAmerican Media acquires 13 Bauer Media brands to expand its digital audience
American Media (AMI) has acquired 13 brands from Bauer Media USA to reach out to the millennials and expand its digital network.The acquired brands include In Touch, Life & Style, and Closer as...
View ArticleGlasgow School of Art's Mackintosh building set ablaze for second time
Glasgow School of Art's iconic Mackintosh building caught fire yesterday, a year before it was set to be reopened having been extensively refurbished after another fire devastated the building four...
View ArticlePaul Pogba owns the most influential Instagram account among Premier League...
Manchester United's Paul Pogba has surpassed Mesut Ozil of Arsenal to become Instagram's top user with 218 posts among Premier League players.According to a social media study by Pitchside, new sports...
View Article'It was more than a building. It represented Glasgow's creative...
Like most Glaswegians and the world, I woke yesterday morning to discover another horrific fire had ravaged, but more devastatingly, in our beloved Mackintosh Building at the Glasgow School of Art. I...
View ArticleApple inks deal with Oprah to fuel $1bn original content push
Apple has struck a deal with Hollywood star Oprah Winfrey that will see her create, and star in, original programmes.In the battle for talent against Netflix and Amazon, Apple said the multiyear deal...
View ArticleUnilever's Keith Weed calls for 'urgent action' to tackle...
Unilever wants to improve the integrity, transparency and measurement of influencer marketing, with its top marketer Keith Weed calling on the ad industry, and platforms like Instagram, to take “urgent...
View ArticleBudweiser isn’t worried about Snapchat’s age policies as it bets big on buzzy...
Official Fifa World Cup sponsor Budweiser is going all in on Snapchat as part of its biggest ever marketing push for the tournament. And while other alcohol brands are cautious of targeting the app's...
View Article'We certainly don’t underestimate ourselves' - Q&A with Rachel...
Last month, Rachel McDonals was named as the managing director of Dentsu Aegis Network North, where she has been tasked with leading the business' brands such as Vizeum, Carat, Fetch, iProspect and...
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Budweiser China launches world cup collectible bottles
Budweiser China has released a collection of limited-edition World Cup beer bottles as part of the brand’s global sponsorship campaign.The brand has launched eight unique bottle designs featuring the...
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