Transgender model asks 'why don't you?' on Blood Donors Day
Transgender modeling agency Bold is asking people why they don't donate blood to commemorate Blood Donors Day.The campaign, conceptualised by WATConsult, revolves around how transgenders are not...
View ArticleGoogle partners with Chinese e-commerce giant JD.com to develop "next...
Google has formed a strategic partnership with Chinese e-commerce company JD.com which will see the search giant invest $550m in cash as the companies develop "next generation" retail services.The...
View ArticleKBank to air 25 real-time content ads to engage World Cup viewers
KBank has unveiled a strategy to create 25 real-time content advertisements over 25 days to engage with viewers watching the Fifa World Cup Russia 2018.As part of the campaign, which was conceptualized...
View ArticleIBM and Mediaocean ink blockchain partnership with Kellogg's, Kimberly...
IBM iX and Mediaocean have lifted the lid on a blockchain network geared towards bringing greater simplicity to the digital media supply chain with brands and publishers including Kellogg's, Kimberly...
View ArticleTrump-Kim summit: For fuck's sake, newsrooms, don’t blow $25 million by...
I am glad the Trump-Kim media circus is over. There were 2,500 registered media people at the press center. Many had flown in to cover the summit.Let’s do the math. Conservatively, let’s assume...
View ArticleAsia Pacific to account for 33.8% of global ad spend in 2020
Asia Pacific is now the biggest driver of global ad spend growth with the region set to account for 33.8% of global advertising expenditure in 2020, according to Zenith’s advertising expenditure...
View ArticleBehind the scenes with Man Made Music on our new super sonic branding
As The Drum rolls out a new visual identity across its magazine, awards and website alongside the launch of our new Voice issue, it has also been imagining what The Drum sounds like. And so, thanks to...
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Going iconic: how NB Studio created The Drum’s new visual identity
The Drum has unveiled its new brand – a clean, minimal design from NB Studio that stays true to the brand's heritage colours of red and white but positions the visual of the publication's namesake...
View Article'Alexa, am I gay?': Stonewall seeks to empower LGBTQ+ allies with...
Stonewall’s first foray into voice technology is prizing education above sonic branding in its quest to embolden allies to speak up for the LGBTQ+ community.The voice tech was unveiled by the charity’s...
View ArticleCannes Lions of the Day: JohnXHannes NY wins Grand Prix Health & Wellness...
Corazón, a powerful and emotional film based on a real-life doctor-patient story, has won the Cannes Lions Grand Prix Health & Wellness award.The film, presented by Montefiore and produced by...
View ArticleCreative Work of the Week APAC: McDonald's highlights Singaporeans'...
The winner of creative work of the week: Ramadan special in Asia Pacific is McDonald's, which released a short film in Singapore to showcase the country people's humanity and diversity.The film follows...
View ArticleJ. Walter Thompson London wins global creative duties for The Macallan
J. Walter Thompson London has been chosen as the global creative agency for the The Macallan.Three other global agencies competed in the pitch process, which was handled by AAR Group. This marks the...
View ArticleAmazon is bringing Alexa to hotel rooms
Amazon is bringing Alexa to hotel rooms across the country via a tie-up with Marriott International.Called Alexa for Hospitality, the service will allow hotel guests to use the company’s Echo devices...
View ArticleA look inside Johnson & Johnson's new Asia Pacific headquarters in...
Johnson & Johnson officially opened its Asia Pacific headquarters in Singapore in May and is hoping that, with all its brands under one roof, it can better serve its doctors, patients, customers...
View ArticleL.L. Bean opens up outdoor coworking spaces for cooped up office workers
L.L. Bean’s latest campaign begins with some pretty grim statistics: according to the outdoor clothing company, Americans spend 95% of their lives indoors, half of which are spent working.To remedy...
View ArticleSee you in real life: when to take your online brand offline
We have all seen ads for them – trendy clothes, aesthetic jewellery, miracle skincare products and gorgeous home décor are featured all across social media sites, constantly enticing you to click, buy...
View ArticleUnsung Heroes - the video trainer: Jeremiah Oh, Shootsta
The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands and clients.As they are seldom in the spotlight for their...
View ArticleTfL gives exclusive first look inside Farringdon station's Elizabeth...
Transport for London (TfL) has revealed the clean pale interior of Farringdon Station's Elizabeth Line passenger areas, which features carefully placed digital panels around the doors on platforms to...
View ArticleThe Cannes Lowdown: inside Snapchat’s art exhibition, the Gutter Bar’s new...
Cannes Lions 2018 was shaping up to be a bit different from the norm ever since Publicis struck the fear of God into organisers last year. But how just how altered does it really feel on the...
View ArticleScottish adtech startup TVSquared enters Australia and eyes its $3.1bn TV...
Scottish startup TVSquared has opened an office in Australia as its looks to tap into the $3.1 billion TV advertising market in the country.Oceania is the adtech platform’s fastest-growing region and...
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