Google to train Indian journalists on how to debunk fake news
Google has launched a Google News Initiative Training Network in India in partnership with BoomLive, DataLeads and Internews to help journalists fight fake news.The training network will provide an...
View ArticleCannes Lions of the Day: Trash Isles wins Design Grand Prix, plus more Grand...
On a day that named winners in five categories, the lauded Trash Isles campaign by AMV BBDO won the Grand Prix in Design on Tuesday at Cannes Lions.It was one of the campaigns Wayne Pick, former global...
View ArticleBurger King Russia cuts promo rewarding women impregnated by World Cup stars...
The Russian corporate account for Burger King has backtracked after running a social media campaign offering free Whoppers and a monetary reward to women who managed to get impregnated by footballers....
View ArticleHow AB InBev is using blockchain to save up to 30% on media spend
The Cannes Lions Festival of Creativity kicked off this week with ‘blockchain’ a frequently recurring term in the multitude of press releases emanating from Le Palais. Notable among them was a tie-up...
View ArticleUS Creative Work of the Week: spokes-mermaid pushes algae-based supplements
New wellness brand, iWi, recently introduced its omega-3 supplements with its first-ever national advertising campaign, ‘Healthy Me, Healthy We’, and the accompanying TV spot features a spokes-mermaid...
View ArticleHBO debuts Westworld Alexa gaming voice skill for fans of the show
HBO is debuting its first full-scale voice skill with 'Westworld: The Maze,' an immersive gaming skill for fans of the show, leading up to the season finale.Available on Alexa-enabled devices starting...
View ArticleInstagram celebrates its 1 billion user mark with launch of YouTube rival IGTV
Instagram today marked reaching one billion users with the launch of a recently rumored long-form video service called IGTV.Users can access IGTV via the original Instagram app, but also through a...
View ArticleSwiss consultancy Luxoft acquires Seattle-based design firm Smashing Ideas
Luxoft Holding, a Swiss-based a global IT service provider, today (June 20) announced the acquisition of Smashing Ideas, a Seattle-based design and innovation agency. Smashing Ideas, owned by book...
View ArticleSingapore's advertising economy set to become the only Asia Pacific...
Singapore’s advertising economy is expected to shrink by 2.2% in 2018, with export weakness, lethargic gross domestic product, US and EU policy uncertainty all contributing to weak consumer confidence,...
View ArticleGreenscape makes insects tweet to raise awareness about the hazards of e-waste
Eco-management brand Greenscape is educating people about the hazards of e-waste via its #TinyBugsTweet campaign on Twitter.As part of the campaign, Dentsu Webchutney created special tweeting beacons...
View ArticleThe Drum @ Cannes Lions 2018: It's 'common sense' for brands...
Brand purpose is currently an industry rallying call, and that is certainly apparent at Cannes Lions this year.Speaking on the 'Business Purpose: the paradox and the potential' panel about this trend,...
View ArticleClik here to view.
Ad of the day: Pride in London shows how far we've come with first BMB ad
Pride in London has tapped into the emotions of viewers with its first TV ad created by BMB, which highlights the trials many in the LGBTQ+ community go through when coming to terms with their...
View ArticleCreative Director's Choice: Smashing Ideas ECD Kevin Wick on...
Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.This...
View ArticleSoulCycle launches media division, hiring execs from Vox, Mashable and Glamour
Fitness brand SoulCycle has announced the launch of a media division to its footprint, hiring a trio of media executives to get it off the ground.The company hired Gregory Gittrich, formerly the...
View ArticleMTV to revive old favorites like ‘Daria’ and ‘The Real World’ as part of...
Viacom’s MTV is launching a studios arm that it says will focus on developing new series as well as revived versions of classics like ‘Daria,’ ‘The Real World’ and ‘Made.’According to MTV, these series...
View ArticleClik here to view.
How to advertise on Instagram: a step-by-step guide
Instagram has become Mecca for bloggers and influencers and it's showing its value for advertisers too.With Instagram being flooded with bloggers and influencers across all genres, sometimes a post or...
View ArticleClik here to view.
Two years on, has Common Ground proven rival agencies can work together for...
Common Ground has spawned a multitude of projects for good, but the lack of a high-profile coordinator and advocate has slowed down its momentum.It’s been two years since the heads of the ‘big six’...
View ArticleDentsu Aegis Network buys sports sponsorship technology business Klip Desk
Dentsu Aegis Network (DAN) has acquired Klip Desk, a software business that helps sports rights owners measure and monetise content.The business will become a part of the Dentsu Aegis Network’s global...
View ArticleWhy we can’t have nice things: influencer karma drama
Grumbling and great plans are afoot in France this week. Great beasts of the industry are combining their forces to overthrow the terrible threat of our time – the influencer.These insidious aberrates...
View ArticleCannes Lions of the Day: ‘JFK Unsilenced’ wins Creative Data Grand Prix at...
It was the speech John F. Kennedy was supposed to make that fateful day in Dallas in 1963 when he was gunned down and silenced seemingly forever. But, through the power of artificial intelligence, The...
View Article