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It’s not the holiday destination, it’s the journey that delivers ROI
Data in the latest GfK report reveals that the last few weeks have proved to be a challenge for the travel market with total bookings down 13% at the end of December and 9% in the first week of 2019....
View ArticleCES walkaround: The Drum takes a look at world-changing tech from Belkin, IBM...
CES is over for another year, but don't worry if you missed out – The Drum’s editor-in-chief Gordon Young has you covered. While on the showroom floor in Las Vegas, he took a trip around CES 2019 to...
View ArticleThree things a no-deal Brexit spells for adland, besides creatively-shaped...
Reviled and respected in equal measure, advertising and Brexit have a lot in common. Both are battles between heart and head, emotion and concept, right and left. Tuesday night’s vote on Theresa May’s...
View ArticleBBC expands youth platform The Social to England in sweeping restructure
The BBC has outlined changes it believes will “reinvent and refresh” its brand across local radio and regional news in England. It says it is the biggest restructure it has undertaken in the past 50...
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Behind Geico’s nostalgia play: fans vote for their favorite campaign
Those who have followed insurance provider Geico’s many campaigns over the past two-plus decades have a favorite or even favorites. But choosing the greatest Geico ad of all time might be more...
View ArticleUS Creative Work of the Week: Chevrolet taps Donny & Marie theme to sell...
Americans sure do like their pickup trucks. Apparently, they like the Donny & Marie theme song as well. Those two elements came together to help Chevrolet grab the most votes from The Drum’s...
View ArticleWhat's the deal with the Sainsbury’s/Asda deal?
There has been speculation recently questioning whether the Asda-Sainsbury’s merger will go ahead after the two businesses requested more time to respond to the Competition and Markets Authority’s...
View ArticleTransparent media: Is it time for advertisers to take back control?
Much of the discussion regarding transparent media buying has painted the leading network agencies as the bad guys for not disclosing or passing along rebates, hiding programmatic fees and commission,...
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Creative Director’s Choice: Midnight Oil's Michelle Azzopardi on the...
Creative Director’s Choice gives creative directors a chance to highlight the work they think is the best out in the ad world — the ads and campaigns they believe are making a difference.This week,...
View ArticleNews UK unites print and digital offerings in commercial restructure
News UK has restructured its commercial division The Bridge to bring together its print and digital teams in a move aimed at better pairing brands with relevant assets across News UK’s holdings.Ben...
View ArticleBusiness on the move including Arla, Barclays, Comic Relief, Superdrug and more
Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.Global winsAccenture Interactive and Karmarama have been...
View ArticleBurger King hijacks MacCoin promotion as McDonald's beef continues
Over the last few years, Burger King has remained intent on beefing with burger rival McDonald's. Its latest effort sees it hijacking a Big Mac 50th anniversary promotion.Back in August McDonald's US...
View ArticleWhat’s next after NBC, Netflix, Sinclair shake up streaming
NBCUniversal is launching a streaming service as it looks to remain competitive. Netflix is raising subscription prices in the US. Sinclair has thrown its hat into the OTT ring, too.Consumers have an...
View ArticlePizza Hut brings a modern-day Abe Lincoln to life for Super Bowl to promote...
Abe Lincoln is apparently alive and well, living in suburbia for Pizza Hut's "$5 Lineup"Super Bowl campaign, perfect for game day.The initial work coming from Pizza Hut’s partnership with its new...
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MTN Dew enlists Migos, Holly Holm, Joel Embiid to urge people to live large
Caffeine-powered soft drink MTN Dew celebrates people who push the limits and live large in a campaign that promotes all the flavors under the Dew umbrella.‘Let's Do’ is a challenge to new faces, and a...
View ArticleDentsu's Merkle acquires Filter to build out experience design business
Dentsu Aegis Network's performance marketing agency Merkle has acquired Seattle-based Filter, an experience design and digital marketing company.Filter chief executive officer Joe Melanson will lead...
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Super Bowl ads: what you need to know leading up to the big game
Advertising and sport's biggest event of the year, the Super Bowl, is coming up (3 February) with a new batch of creative output from familiar and challenger brands. While most companies are still...
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Shutterstock's 2019 creative predictions show contemporary aesthetics...
Shutterstock's 2019 creative trends report highlights how visual aesthetics of the past are far from dead, with top trends echoing old styles. The report is based on Shutterstock's vast archive of...
View ArticleThe genius and pitfalls of Amazon’s product sampling experiment
Amazon recently revealed it has been piloting a product sampling scheme with partners such as Maybelline and Folgers. SoPost founder Jonathan Grubin unpicks the thinking behind the move – and assesses...
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MSG Networks launches ‘Wellness Week’ content to promote healthy living
MSG Networks is launching ‘Wellness Week,’ a full week of content that will promote healthy living at the start of the new year, led by the New York-based media group’s on-air personalities. Various...
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