Why marketers should capitalize on Pinterest influencers
As the latest social media IPO, Pinterest is making headlines, and I’ve long been a fan of the platform for many reasons. For one, Pinterest operates in a unique social space. It's the place I go when...
View ArticleGillette puts Indian barbershop girls front and centre of new gender...
Gillette is aiming to address gender stereotypes in India with its latest campaign, featuring the barbershop girls of India.Created by Grey, the film titled #ShavingStereotypes is based on the insight...
View ArticleDataxu and Aircast to work together on programmatic OOH in Philippines
Dataxu has formed a partnership with Aircast to offer programmatic digital out-of-home (DOOH) media inventory for brands and agencies in the Philippines.The partnership with Aircast, a DOOH provider...
View ArticleIs there a lack of ambition from the agency/creative community to break the...
A leap into the unknown is what true creativity needs. All creatives will tell you that. Unpredictable, risky, raw - this is what creativity at its best looks like. Or does it? At a time when...
View ArticlePolitical and economic uncertainty erodes ITV ad revenue
An extended period of political and economic uncertainty has taken their toll on ITV’s projected ad revenue for 2019, with the broadcaster predicting total advertising revenue of just £417m for the...
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KFC advertises bacon burger outside Greggs, home of the vegan sausage roll
KFC has playfully taken aim at the vegan diet movement with the launch of its meaty, and strategically-placed, 'I Love You Bacon Burger' campaign.Running under the tagline 'bad timing never tasted so...
View ArticleRadiocentre trials clearance advice service for digital audio ads
Radiocentre has opened a clearing advice service it claims will help brands navigate the complicated digital audio advertising ecosystem.The industry body for commercial radio will advise on the...
View ArticleAds We Like: British Transport Police jump on Line of Duty buzz
The British Transport Police has been applauded for a smart Twitter post which capitalised on the series five finale of BBC drama Line of Duty. Since it first premiered in 2012, the BBC's fictional...
View ArticleSir Martin Sorrell wants nothing to do with ‘slow growth’ traditional...
Sir Martin Sorrell has shared his fast-paced vision for S4 Capital during a lecture at The City College of New York,“I don’t want to have anything to do with anything traditional,” Sorrell said, in...
View ArticleUS Creative Work of the Week: ‘Max & Bill’ for Extra gum shows a...
The sharing of a game and gum makes for an emotional cross-generational friendship in Extra's latest chapter of its ‘Give Extra’ campaign.The debut of 'Max & Bill' supports the launch of Extra...
View ArticleTrue picks Telaria to handle its video inventory and demand data in Thailand
The Thailand-based True Group has selected Telaria as its video management platform (VMP) for its live TV and video-on-demand (VOD) subsidiary, True Digital and Media Platform.The media conglomerate,...
View ArticleSingapore passes anti-fake news law after overwhelming majority of MPs vote...
Singapore officially passed its new anti-fake news law, called The Protection from Online Falsehoods and Manipulation Act (POFMA) in Parliament yesterday (May 8) with overwhelming majority from the...
View ArticleOnly 4% of people trust what influencers say online
Most global internet users lack confidence in what they see and read online, with only 8% believing that the bulk of information shared on social media is true, dropping to 4% when it comes from...
View ArticleByline pivots to print, promising to tell readers 'what the papers don’t...
A new newspaper has been launched in the UK with modest fanfare but great ambition.Running to 32 pages and traditional in format, its primary areas of focus include dirty money in politics, the rise of...
View ArticleITV’s Carolyn McCall & entrepreneur Sherry Coutu inducted into BIMA Hall...
UK digital trade body BIMA has named its two newest members after inducting ITV chief executive Carolyn McCall and serial entrepreneur and venture capatalist Sherry Coutu into its 2019 Hall of Fame.The...
View ArticleOpenAP names first chief executive as it crystalizes its business model
TV advertising consortium OpenAP has named TrueX co-founder Dan Levy as the company's first chief executive officer. Levy joins as the audience targeting group that looks to steady itself amid shakeups...
View ArticleShaving brand Harry's sells to Edgewell in latest $1bn+ DTC purchase
Edgewell Personal Care is getting into the direct-to-consumer (DTC) craze with the $1.37bn purcahse of Harry's shaving brand.The deal sees Edgewell become the latest heritage company banking on DTC...
View ArticleRalph Lauren’s CMO on retelling its brand story to ‘reach the kid looking for...
The strategy behind Ralph Lauren’s recent bump in digital marketing spend lies in its aim to rapidly repackage its core marketing story for a new generation of consumers, before the brand loses...
View ArticleNYC picks creative heavy hitters for Mayor’s Creative Council to help inform...
In New York City, the Mayor’s Office of Strategic Partnerships and Creative Communications unit announced the formation of The Mayor’s Creative Council, made up of some of advertising’s biggest...
View ArticleClosing the talent gap in creative: a shared responsibility between agencies...
As the industry is constantly changing at speed, creative agencies that form collaborative partnerships with schools will enable future creatives to learn by doing and being a part of the process. This...
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