A hijab brand, a nightclub and the new Muslimah
Last month, the Kuala Lumpur nightclub Zouk hosted an unusual event. It was the launch of a line of hijabs from a brand that has become a household name in Malaysia and beyond: Naelofar Hijab.Naelofar...
View ArticleGD 'Pie' R — The Drum ruminates on the EU data legislation over...
With less than 10 weeks to GDPR, is the industry in for a world that is full of change, full of disruption, and full of the unexpected? The Drum will explore this and more at a panel discussion with...
View ArticleSecond Nike exec steps down amid workplace behavior investigation
Jayme Martin, vice president and general manager of global categories at Nike, has been forced out of the company, people familiar with the matter told the Wall Street Journal.His departure comes a day...
View Article'Worry less about what people think': Exceptional Women of the...
Exceptional Women of the World is a podcast that highlights and celebrates the great achievements, lives and POV of amazing women throughout the world of advertising, marketing, digital, tech and...
View ArticleKarate helps relieve stress for moving couple in latest Geico spot
The stress of moving can lead to interesting ways of relieving frustration, or so that's the concept of Geico's latest spot. The ad, by the Martin Agency, is part of a new campaign by the insurance...
View ArticleNike, Amazon, and Sony join Toluna-founded Insights on Demand research...
ITWP, parent company of on-demand consumer insights provider Toluna, announced the addition of Nike, Amazon, Sony, and Pepsi to its Insights on Demand consortium. Launched in January, ITWP's Toluna...
View ArticleCP+B adds Media Arts Lab vet Trisha Ramdoo and F&B ECD Johan Eghammer
CP+B Boulder announced the hiring of Trisha Ramdoo as its director of business affairs and Johan Eghammer as an executive creative director.Ramdoo arrived at CP+B after spending nine years at...
View ArticleArgonaut confirms exit of Rick Condos, co-chief creative officer
Argonaut confirmed the exit of co-chief creative officer (CCO) Rick Condos today (March 16).The San Francisco-based agency under the Project Worldwide umbrella reportedly held a town hall today...
View ArticleAd of the Day: Legoland park warden helps Lego creatures get ready for the day
For kids, Legoland Parks can be a magical place of imagination. That sense of wonder is fully imbued in the latest global ad campaign for the parks by London agency BMB.The new campaign positions...
View ArticleDugout helps deliver FC Barcelona stadium tour onto sponsor Rakuten's...
The Camp Nou, one of football’s elite arenas and the home of Barcelona FC, can now be toured on the Rakuten Viber messaging app.Dugout, which has made its name creating behind-the-scenes content for...
View ArticleShazam and Glenlivet hide a hologram in a bottle for code-breaking experience
New single malt scotch whisky The Glenlivet Code is coming to market with an intriguing AR tasting experience created in conjunction with Shazam.The whisky, inspired by British Code breakers, promises...
View ArticleSir David Attenborough joins 'The Trash Isles' campaign
David Attenborough has joined the likes of Al Gore, Sir Mo Farah and Dame Judi Dench to support The Trash Isles campaign. The Trash Isles was created by AMV BBDO for and in conjunction with the...
View Article66% of voice-assisted device owners never purchase through them, says report
Despite a huge frenzy around Alexa Echo and Google Home, only 40% of consumers own a voice-assisted device out of which 60% never browse on them and two-thirds (66%) never make purchases on them.A...
View ArticleNissan and Nike foster NCAA sponsorship funding to hit the $1.24bn mark this...
Bolstered by brands like Nissan, Nike and Coca Cola, the sponsorship spending on NCAA college athletic departments, conferences, tournaments, bowl games and related properties is expected to total...
View ArticleMadame Tussauds introduces Marvel Superheroes area with 'The Hulk'...
Madame Tussauds in conjunction with Blackpool Transport organised a stunt featuring Marvel superhero 'The Incredible Hulk' to announce the opening of a new Marvel Superheroes area.Hulk is seen...
View ArticleUniversal Society of Hinduism urges Baffo Craft Brewery to withdraw...
A group of people who follow Hinduism have vented their fury towards Palmi (Reggio Calabria, Italy) based Baffo Craft Brewery and urged them to apologize and withdraw their Ganesh Craft Beer; calling...
View ArticleFacebook suspends Cambridge Analytica & SCL Group accounts
Facebook has announced that it suspended Cambridge Analytics and Strategic Communication Laboratories (SCL) Group from its platform for fraudulently obtaining Facebook user data and then using it to...
View ArticleDear Marc Pritchard, we need to talk
This is a message for Marc Pritchard.Thanks for putting agencies on notice. It's long over due. Our product has lost its value. It's generally an overpriced, under-cooked, slow to market relic from a...
View ArticleFacebook, online political advertising under fire following Cambridge...
Facebook and its data practices have been attacked by numerous government officials following revelations that Cambridge Analytica clandestinely gained access to the information of 50 million...
View ArticleCoca-Cola turns to blockchain in fight against forced labour
Coca-Cola is to utilise blockchain's digital ledger technology to create a secure registry for workers through a partnership with the US Department of State to combat forced labour.The project will...
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