Refugee artist's illustrations inspire #ChooseLove OOH campaign for Help...
Charity Help Refugees has launched a socially driven contextual campaign based on the portfolio of Iranian refugee artist Majid Adin, with the aim of raising awareness and empathy towards refugees...
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Creative agency recreates anti-suffrage posters with misogyny lifted from...
London-based indie Now has unveiled a series of diptychs contrasting the prevailing sexism of the 1910s with the continuing misogyny of today.‘Same sexism, different century’, was devised by Now’s...
View ArticleCyber attack threat looms large over British business
British businesses are on alert after the National Cyber Security Centre (NCSS) warned of a possible Russian cyber-attack following the Salisbury nerve agent affair.NCSS has been advising businesses...
View ArticleXiaxue on fake followers, brand safety and imposing regulations on influencers
The entire influencer marketing industry needs to be regulated and issues like fake followers addressed, says well-known influencer Xiaxue.Wendy Cheng, who is one of the earliest social influencers in...
View ArticleAustralia's online advertising industry records $7.9 billion revenue in...
The online advertising industry in Australia recorded a seven percent increase in revenue in 2017, with total revenue reaching $7.9 billion.Search and directories took top position for all categories,...
View ArticleIs Giphy’s chief executive some sort of wizard? Maybe
Let me tell you about my favourite moment of SXSW this year. I’m afraid it doesn’t deliver deep profundity. Nor does it contain any laser-guided insights. The kind to help you harness the infinite...
View ArticleFacebook & Instagram submit to Meetrics video viewability verification
Facebook and its junior stablemate Instagram are to both submit their video viewability stats for verification by Meetrics, the first non-US firm to be granted the ability to do so.Under the agreement...
View ArticleVisually impaired singer Jugpreet Singh Bajwa gives an ode to the colour...
Indian clothing brand Raymond highlights a visually impaired person's interpretation of the colour black in its 'It All Begins with Black' campaign.The spot, conceptualised by Grey India, features...
View ArticleIkea defuses furniture buying tensions with ‘Matchers Keepers’ YouTube show
Ikea is seeking to smooth over shop floor arguments between aesthetically divergent partners with the launch of ‘Matchers Keepers’, an episodic YouTube game show in which couples and flatmates pair up...
View ArticleGyro names Steve McCarron as Manchester MD
Gyro, the Dentsu Aegis Network-owned marketing agency, has named Steve McCarron as managing director of its Manchester office, serving a range of clients including Marshalls, Opus Energy and Tate &...
View ArticleThe Drum and The Sun Arms: where to find insights, info and watch live across...
After playing around with various modes of transport at Advertising Week Europe over the years (anyone remember the Mystery Machine?), The Drum finally struck gold last year with our very own...
View ArticleUK Top Shazamed Ads: Apple Homepod slides into eighth place
The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.Ovo Energy has worked its way in at number seven this week with a...
View ArticleAdobe India appoints 20:20 MSL as communications agency
Adobe India has handed over its communications mandate to MSL, Publicis Groupe’s strategic communications and engagement firm.20:20 MSL will handle Adobe's end-to-end communications mandate, including...
View ArticleSir Martin Sorrell hints media mergers like Fox/Disney will drive industry...
Sir Martin Sorrell, chief executive of WPP, has hinted that the industry's impending consolidation will be led by major moves in the media sphere.Disney's reported merger with 21st Century Fox opens up...
View ArticleOpenX's CEO Tim Cadogan on why scrutiny is a sign of opportunity for...
OpenX chief executive officer Tim Cadogan has been working in digital media since the late 1990s, and is using his experience of transparency scares in years gone by to position the ad exchange and...
View ArticleIAB UK moves forward with Engage
The IAB UK has announced the date for Engage, its flagship conference, which is set to take place on Thursday 7 June. Taking place at The Barbican, the spiritual home of Engage, the event promises to...
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Vodafone's Get the Flow app: tackling stuttering with a rap
Background5% of all Dutch children stutter, and as a result, many of them become victims of bullying. This causes low self-esteem. Therefore, they choose to communicate via their mobile phone, rather...
View ArticleAd of the Day: Trulia lets potential homeowners in on ‘What locals say’ in...
Real estate site Trulia announced the launch of a new brand campaign, entitled “What Locals Say.”The site worked with San Francisco agency Venables Bell & Partners on two spots, letting potential...
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Does WorkBook solve the agency management challenge?
Drum Labs, a new offering by The Drum Studios, tests the latest marketing technologies on the market through an independent panel of experts, aka, our 'lab rats'. To mark its launch, our lab rats were...
View ArticleYouTube Studio: better insights or a work in progress?
In June of last year, YouTube announced that Creator Studio was about to change. A beta version named YouTube Studio was undergoing testing with hundreds of thousands of users – or should I say...
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