Ahead of GDPR, Google has made it easier for users to control their own data
Google is to make it easier for users to understand what data it collects on them and why ahead of EU regulators implementing the new General Data Protection Regulation (GDPR) on 25 May.The firm hasn't...
View ArticleThe Land Rover way to define your brand identity
Let’s play some word association: what do you think of when you think of Land Rover? Their superior off-road capability, perhaps, or their rugged and honest design? Their heritage-laden legacy, maybe,...
View ArticleVirgin Media get red carpet ready with Rapp UK
Virgin Media have launched an interactive campaign to coincide with the sponsorship of this year’s annual Virgin TV British Academy Television Awards held on Sunday (13 May).Created by Rapp UK, the...
View ArticleHow to have the best advertising internship
With the academic summer break approaching, many students and recent graduates are currently looking to secure internships within marketing, advertising and digital agencies worldwide.While the cynical...
View ArticleB2B marketers can do more to unlock the potential of their brands
The team here at LinkedIn recently celebrated 'B2B in focus' week, a few days dedicated to unearthing the latest trends and innovations in B2B marketing.One of the things that really struck a chord...
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TV Ad Spend Weekly: 'Alexa, get mom something really nice for...
Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands...
View ArticleMother New York and Martin Starr wish human moms a happy Mother’s Day with...
This Mother’s Day, comedian Martin Starr is helping remind us all how lucky we are to have human moms, and not be subject to the sometimes brutal practices of mothers in the wild kingdom.Mother New...
View ArticleCollins appoints Karin Soukup to managing partner, brand experience design
Independent brand experience design company Collins has appointed Karin Soukup to its senior leadership team in San Francisco.Soukup, who previously served as brand experience director for the...
View ArticleHow the marketing industry can improve employee wellbeing | The Drum Documentary
Nearly two-thirds of the media and marketing industry have considered leaving due to poor workplace wellbeing, according to research conducted at The Drum’s annual Do It Day by Mind and Nabs. In our...
View ArticlePepsi pays tribute to musicians Michael Jackson, Britney Spears and Ray...
Pepsi continues with its 'Generations' campaign by commemorating its partnership with musicians of past and present like Michael Jackson, Ray Charles and Britney Spears.As part of the global campaign,...
View ArticleKlout was made for a simpler time when social media was fun
Two weeks out from GDPR, customer engagement/data company, Lithium, announces the shuttering of the increasingly meaningless Klout platform. When? May 25th. The very day that the General Data...
View ArticleCisco to remove ads from YouTube through brand safety concerns
Cisco has made the decision to remove all ads from YouTube to avoid them from featuring 'accidentally' around any unwarned or sensitive content.A Cisco blog by Karen Walker, chief marketing officer,...
View ArticleSpotX partners with Zvelo to combat fake news
Online video advertising platform SpotX has partnered with Zvelo to ensure brand safety by tackling fake news.Both the companies will work together to block websites and content that is fake. SpotX...
View ArticleCreative recreates ‘Fearless Girl’ to win job at McCann’s
McCann’s Bristol has offered a one month placement to Jade Delaney who transformed herself into the 'Fearless Girl' statue.The 'Fearless Girl' statue which stares down US Wall Street’s famous...
View ArticleThe Brady Center to Prevent Gun Violence installs 'gun-sharing...
Gun safety organisation the Brady Center to Prevent Gun Violence has partnered with The Escape Pod to create an art installation featuring a 'gun-sharing station' in Chicago to spark an important...
View ArticleVauxhall sponsors Sky Cinema and Channel 5 Movies
Vauxhall Motors has unveiled its sponsorship of Sky Cinema and Channel 5 Movies. The sponsorship, from Mother and MediaCom Beyond Advertising, looked to create playful idents that allow the brand to...
View ArticleSchweppes creates touch sensitive dress to highlight female harassment in...
Schweppes is taking a swing at the harrasment of women on nights out by creating a dress that shows how commonly women's evenings are disrupted.A specially designed touch-sensitive dress measured how...
View ArticleAldi embraces Oscar-winner Maisie Sly to run ITV's first ever sign...
Aldi has partnered with ITV to broadcast its first ever fully signed ad break during Coronation Street.Marking Deaf Awareness Week (May 14th-20th), the signed ad break, marks the start of Aldi's new...
View ArticleMcDonald's app, table service and ordering screens underlined in ad...
McDonald’s new acampaign is underlining how its new features help increase its convenience.The campaign by Leo Burnett London, features three ads illustrating that fast and efficient service is ever...
View ArticleDeadpool apologises for mocking David Beckham's voice but gets more than...
20th Century Fox’s odd and omnipresent marketing campaign for Deadpool has dragged in English football legend David Beckham.Ryan Reynold's Deadpool turned up at Beckham manor to apoligise to the...
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