10 questions with… Michael Olaye, CEO at Dare & CTO at Inside Ideas Group
The media and marketing sector is ultimately about people. In this weekly series, The Drum speaks to professionals across the sector who are bringing something a little different to the industry and...
View ArticleMore Chinese sponsors sign up for Fifa World Cup
Two more Chinese brands, technology and entertainment company Luci and mens clothing brand Diking, have signed on as sponsors for the 2018 Fifa World Cup.The two Chinese companies have signed on as...
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IBM's Watson 'paints' poster for Wimbledon championships
The All England Lawn Tennis Club (AELTC) – the organisation behind the annual Wimbledon tournament – has further strengthened its relationship with IBM by allowing the tech firm's AI to art direct the...
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Ihop becomes Ihob to promote its new burger line
The International House of Pancackes (Ihop) is changing its name to promote its line of burgers, and it's a stunt that is already getting plenty of buzz on social media.Today (June 11), Ihop...
View ArticleSonic unveils pickle-flavored snow cone slush
Sonic has unveiled a tangy summer drink that’s not for the faint of heart: a snow cone slush that tastes like pickle juice.Starting today, those who dare to try the concoction can get their hands on it...
View ArticleXfinity sees the World Cup through the eyes of its chameleon expert observer...
Xfinity is handing its World Cup coverage to a lizard of many colors, enlisting a new character to appeal to soccer fans who must root for another country’s team, since the US did not qualify for the...
View ArticleBozoma Saint John leaves Uber for Endeavor
Bozoma Saint John, the former Apple exec who joined Uber last year as its chief brand officer, is leaving the company to join Endeavor.She'll now serve as chief marketing officer at Endeavor, the...
View ArticleCoca-Coca announces grant program to help young people tackle community issues
Coca-Cola is handing out $30,000 grants to the 17 winners of its ‘Dear Future Challenge’ program, which is asking 18-24-year-olds in the US to submit ideas that will help solve community-specific...
View ArticleRSA Films centralises affiliated companies into Ridley Scott Creative Group
Filmmaker Ridley Scott has brought together all of the companies aligned with his studio, RSA Films, into one network dubbed the Ridley Scott Creative Group.Launching today (12 June) the group will...
View ArticleBig Questions for CMOs: how will the in-housing trend evolve?
The topic of in-housing is omnipresent in the marketing industry in 2018 and it’s the first topic on the table for Big Questions for CMOs.The trend for in-housing, led by an erosion of trust in digital...
View ArticleR/GA London to evolve client services by hiring Publicis' Iain Preston
R/GA is aiming to change up its client services by hiring Iain Preston as executive director of client services for EMEA. He joins from Publicis Groupe.The IPG brand has tasked Preston with evolving...
View ArticleAd of the Day: Wimbledon traces history through stunning animation
To mark The Championships 2018, the All England Club (AELTC) is leveraging technical innovation to celebrate its history, telling the story of the world’s oldest tennis tournament through animation...
View Article'Watershed moment': Judge gives go-ahead for AT&T-Time Warner deal
A federal judge said AT&T can go through with its $85bn purchase of Time Warner, owner of media properties including HBO, CNN, Cartoon Network and TBS.AT&T initially announced its plans to...
View ArticleNBA MVP Kevin Durant gets a hero video from Nike showing his grueling...
Lest anyone think that Kevin Durant hasn't earned his championships nor his MVP awards, a new film from Nike shows how hard the NBA star has trained to get to the top of the game.Minutes after Golden...
View ArticleASA bans ads for horror movie Insidious after kids shown...
Pre-roll trailers for horror film Insidious: The Last Key have been banned by the Advertising Standards Authority (ASA) after the watchdog received complaints from parents that the trailers were being...
View ArticleToni&Guy tries to breathe new life into traditional posters with the help...
Toni&Guy has launched an out-of-home campaign to give its stylists a platform to express themselves as artists and showcase their most creative work.The campaign, created by VML, saw stylists from...
View ArticleSamsung CMOs on the importance of solving business problems, staying human...
The annual Cannes Lions International Festival of Creativity returns on 18 June and it represents a great venue for Samsung to listen and learn from other global brands that may take on an entirely...
View ArticleE-commerce is in need of a deeper strategy with social
Online shopping is big business, and stronger integration with social could further propel success.It is not hard to love online shopping: it’s quick, convenient and infinitely more peaceful than...
View ArticleJJ Abrams’ Bad Robot partners with Tencent for gaming division
Bad Robot, the production company run by J.J.Abrams, is partnering with Chinese tech giant Tencent to expand into the gaming industry.The partnership will draw on Tencent’s expertise in gaming and Bad...
View ArticleTBWA\Asia builds a ‘bigger moat’ against industry shifts by launching...
TBWA\Asia has launched Disruption Consulting, a new business unit that will use the TBWA\ disruption methodology to look at business problems for brands.The agency decided to launch the business in...
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