McCann London hires ex-WCRS ECD Ross Neil amid raft of creative appointments
McCann London has expanded its creative team with a succession of five new hires and promotions led by the appointment of Ross Neil as new executive creative director.Having previously served as...
View ArticleThe woman who gave Apple its voice
Since its first release, we’ve come to ask Siri everything. The Drum decided to talk to it a bit more, interviewing the human ‘original voice’, Susan Bennett.“Cow hoist in the tub today. Fasa ask fasa...
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YouTube Re:View: All eyes on The Carters, Gisele Bündchen, k-pop girl group...
YouTube Re:View Loading...Welcome to YouTube Re:View, a weekly listing of the most talked-about YouTube videos in the UK. This time round, the Carters get arty, supermodel Gisele tells all, celebrity...
View ArticleIntermarketing Agency appoints Cuzziol as director of CRM
Intermarketing Agency has appointed Gianfranco Cuzziol as director of CRM to further develop the company’s data and CRM capabilities, joining from digital transformation agency Zone Digital.Cuzziol has...
View ArticleHow the smart marketers are targeting audiophiles
Hear that? Digital audio just arrived, with more than 180 million Americans streaming music, live radio, and podcasts every month. There are more ways to listen to audio content than ever, from smart...
View ArticleThe Summer Guide to Christmas: ten ways marketers can prepare
Summertime in the UK is in full swing, the sun is shining and temperatures are rising, making it hard to think about the festive season.Every year, consumers complain that the Christmas ads start too...
View ArticlePur asks families what's in their water to bring attention to contaminants
Water filter company Pur is taking its mission of clean drinking water to a new level by asking families 'What are you drinking?' in a new campaign by Arnold Worldwide.Over the past several years, Pur...
View ArticleDrag queens sport Ikea’s products in retailer’s Pride campaign
Ikea Canada is celebrating Pride with a colorful campaign that features drag queens wearing its lamps, shower curtains and umbrellas on the catwalk.According to the retailer, it collaborated with a...
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Cannes Lions winners: Titanium, Glass, Grand Prix for Good and more
The Cannes Lions International Festival of Creativity wrapped up another year of rosé, posh yachts and celebrating the best in creative marketing, advertising and innovation with an evening that saw...
View Article'Our clients have been championing creativity' - Arthur Sadoun on...
Despite having withdrawn from entering Cannes Lions in 2018, Publicis Groupe has won a Grand Prix in Media for Tesco, one Grand Prix in Film for Tide and a Titanium Lion, also for Tide.Publicis has...
View ArticleGoogle unveils verification process for organisations to manage their presence
Google will now allow any person, organization, sports team, event and media property with a Knowledge Panel to get verified so that they can manage their presence.Any person or organisation will need...
View ArticleThe diary of a 40-year-old Cannes virgin
Earlier this year, I went to a Mark Ritson talk. Our industry, he said, often takes far too much pleasure in declaring everything ‘dead’. By all accounts, TV is dead, Facebook is dead, radio is...
View ArticleFacebook updates its fact-checking program to fight fake news
Facebook has introduced several updates which includes removing fake accounts, partnering with fact-checkers, and promoting news literacy with the aim to fight false news.Among other updates, Facebook...
View ArticleNetflix fires chief communications officer Jonathan Friedland
Netflix has fired its chief communications officer Jonathan Friedland for his use of insensitive remarks.Netflix CEO Reed Hastings, in an internal memo, said the decision was taken as a result of...
View ArticleAl Jazeera to highlight assaults on journalists with 'The Demand Press...
Al Jazeera has launched The Demand Press Freedom campaign one year after Saudi Arabia, Bahrain, Egypt and the UAE launched a blockade against Qatar and called for the Doha-based network to be shut...
View ArticleReddit adds News section as beta feature on iOS
Reddit has unveiled a News tab on iOS after trying an alpha version earlier. Reddit users can find the dedicated news tab on the top left side on their app which consists of news posts from various...
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Party police raids, drug ‘stings’ & divas: The Drum's Cannes Lions...
Cannes Lions is over for another year, but as the rosé turns sticky on the floor of the Gutter Bar and you think of ways to explain the ROI on entertaining clients with €30 burrata every night to your...
View ArticleBig Bazaar engages consumers for Fifa World Cup with AR experience app on...
Indian Future Group's brand Big Bazaar has rolled out a Facebook augmented reality camera game as part of its Fifa World Cup activation.Facebook users can use the the camera on their mobile app and...
View Article10 Questions With... Gemma Greaves, chief executive of The Marketing Society
The media and marketing sector is ultimately about people. In this weekly series, The Drum speaks to professionals across the sector who are bringing something a little different to the industry and...
View ArticleListen up: here's why do you need to think about voice now
As consumers rush to embrace voice tech and connected devices, we ask the industry why marketers should be keeping their ears to the ground.Swave Szymczyk, global director of digital and retail...
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