Ready yourself for the robot reckoning at The Drum's Off Stone Briefing
What do you plan to do all day when the robots inevitably come for your job? It might be worth considering retraining as an autonomous vehicle ethicist, or a robot whisperer, or a chief augmentation...
View ArticleCricket Australia signs up real estate brand Domain as naming rights sponsor
Real estate brand Domain has signed a four-year sponsorship deal with Cricket Australia, just months after the cheating scandal saw brands abandon the sport. Domain will become the naming rights...
View ArticleWest to East: how AnalogFolk found a new rhythm for Asia Pacific
If you read almost any research on global marketing trends, particularly around advertising spend, Asia is the region of growth. Agencies, such as AnalogFolk, are slowly building up an Asian presence,...
View ArticleHedge funds bet against WPP amidst expectation of further share price falls
Uncertainty at the top of WPP in the wake of Sir Martin Sorrell’sabrupt departure from the agency network he built over three decades has seen a surge in the number of investors betting against the...
View ArticleFacebook tool makes it easier to monitor time spent on social media
Facebook has responded to growing concerns over social media addiction with the launch of a suite of new app tools enabling members to see at a glance how much time they’ve spent on the site and set...
View ArticleSt Ives offloads print management business for £9.5m
St Ives has offloaded its print management business to Paragon Customer Communications Limited for £9.5m.The sale price was based on the enterprise value of the business at £11m, and was paid in full...
View ArticleThe power of sound and music (or why I watch films with the sound off)
I spoke at Cannes Lions last week (22 June) about ‘putting craft at the heart of creative work’. I focused on the techniques used in the films and award-winning advertising that have inspired me over...
View ArticleSmirnoff Ice is celebrating the 4th of July by paying people to take a...
The Fourth of July falls smack dab in the middle of the workweek this year, meaning workers across America will be forced to trudge into their offices on Thursday next week after a day of revelry and...
View ArticleHow voice search can help regain consumer trust
In light of the recent headlines surrounding misuse of data and consumer privacy concerns, consumers are more suspicious than ever of any sort of advertising that they perceive is leveraging their...
View ArticleCreative Works APAC featuring Societal, VML, Chandelier Creative, Innocean...
Welcome to The Drum's APAC Creative Works.As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC...
View ArticleOpenX eyes Southeast Asia expansion after opening Singapore office
Adtech platform OpenX has opened its Singapore office as it continues to sink its roots into Asia Pacific.Announced by OpenX co-founder Jason Fairchild at ATS Singapore today (march 26), the platform...
View ArticleOPPA chooses Hakuhodo to work on audience data for advertisers on its platform
The Online Premium Publishers Association (OPPA) in Thailand has chosen Japan’s Hakuhodo DY Group to work on audience data for advertisers on its platform.The publisher co-op, which launched in May...
View ArticleJC Decaux acquires Australian out-of-home media company APN Outdoor
JC Decaux will acquire Australian out-of-home media company APN Outdoor for $1.119bn following a wave of consolidation in the Australian market.The international outdoor giant has agreed the deal after...
View ArticleS4 Capital: 5 things you need to know about Sir Martin Sorrell's...
Following a month of tumultuous media coverage over his shock WPP exit and subsequent allegations of "personal misconduct", Sir Martin Sorrell made a big comeback at Cannes Lions – discussing not only...
View ArticleDainik Bhaskar Digital's data strategy manager on leveraging local...
By 2020, India is expected to become the second largest online video viewing audience globally, given by the exponential growth of video consumption over digital media.This has paved the way for many...
View ArticleHearst Magazines chief David Harvey heads to Harvard
Hearst Magazine chief David Carey is to bring his eight-year tenure at the publisher to a close after announcing his decision to accept a position as fellow at the Harvard Advanced Leadership...
View ArticlePublicis Groupe chief data officer quits for the fifth time
Publicis Groupe’s chief data officer has succeeded in quitting his post at the fifth attempt after declaring that it would be ‘arrogant’ to assume that only he could lead the team.In an email to staff,...
View ArticleClik here to view.
Intel celebrates Pride with colorful drone light show
Intel celebrated Pride over the weekend with a drone light show that honored the LGBTQ community and its employees.According to the company, 300 of its ‘Shooting Star’ drones lit up the sky on June 23...
View ArticleApple escapes ad ban over iPhone X photography claims
Apple has escaped an ad ban from the Advertising Standards Authority (ASA) over claims it made about its camera in a TV spot for the iPhone X.The ASA investigated Apple after receiving complaints about...
View ArticleVeteran ITV executive Ian Griffiths announces retirement
ITV has announced that veteran executive Ian Griffiths, who has juggled the dual roles of chief operating officer and group finance director, is to retire from the broadcaster within the next 12...
View Article