Alibaba launches Luohan Academy with Nobel Laureates to increase...
Alibaba Group has proposed the establishment of an open research platform called Luohan Academy to increase technological collaborations and measure its impact worldwide.The program aims to integrate...
View ArticleAirbnb reiterates opposition to ‘wrong’ US travel ban with heartfelt ad campaign
Airbnb has reiterated its opposition to a travel ban, which restricts entry to the US from residents of Iran, Libya, North Korea, Syria, Venezuela, Somalia and Yemen, after the controversial decree was...
View ArticleThe 'world’s best digital bank' is future proofing itself by...
Southeast Asia’s largest bank DBS celebrated its 50th anniversary in May by unveiling its refreshed brand identity after more than a decade.Declaring it was time for ‘a new kind of banking’ as it...
View ArticleEntries open for The Drum Digital Trading Awards APAC: Oracle, Mindshare and...
Back for its second year, The Drum Digital Trading Awards APAC is now open for entries.The judging panel will see experienced industry professionals from Oracle, Xaxis/Group M, Mindshare and RedDoorz,...
View ArticleSt Ives CEO Matt Armitage sets retirement date
Matt Armitage, CEO of media company St Ives, has revealed his intention to retire by the end of the current financial year to be succeeded by chief digital officer J Schwan.Succession planning has been...
View ArticleWhat 'your mama' can teach you about your marketing
״Your Mama״ jokes have been around for decades, providing people young and old with endless entertainment, giving them less than appropriate jokes that never fail to produce a chuckle.But let’s be...
View ArticleRiver Island goes big on #LabelsAreForClothes diversity campaign
Fashion retailer River Island is made its mark on Cannes Lions in a big way after partnering with outdoor advertising specialist Clear Channel and strategic partner UGCA to further its...
View ArticleUS Justice Department gives go-ahead for Disney-Fox merger amid bidding war
The US Department of Justice (DOJ) today approved the acquisition of 21st Century Fox by the Walt Disney Company.The announcement came a week after the DOJ lost a lawsuit against AT&T's merger to...
View ArticleEggo updates tagline to promote Belgian-Style waffles
Eggo has put a slight twist on its famous ‘L’Eggo My Eggo’ tagline nearly four years after reintroducing the 46-year-old motto into its marketing mix.The Kellogg brand is pushing its Belgian-Style...
View ArticleAmazon Alexa's India country manager says it will bring the next billion...
Amazon bolstered its presence in India by introducing its cloud-based voice service Alexa last year. Since then, Alexa has further expanded its portfolio of smart home devices by introducing smart home...
View ArticleCircles.Life plugs into Adobe Experience Cloud to get the most out of its...
Singapore-based mobile virtual network operator Circles.Life has decided to plug into Adobe Experience Cloud to gain a deeper understanding of their customers through their first, second and third...
View ArticleThis Girl Can…now do marketing: what ad land has taught 'radical'...
She is a former lawyer who negotiated construction deals and counted procuring a communications contract for a recycling campaign among her greatest marketing achievements. As Jennie Price, CEO of...
View ArticleWavemaker wins creative and social media mandate for Tata Global Beverages in...
Tata Global Beverages'tea and coffee brands in India has handed their creative and social media to Wavemaker following a multi-agency pitch.Wavemaker will handle the social media profile for the India...
View ArticleGovernment alarm at UK press woes sparks independent review
An independent review into the parlous state of British journalism has been instigated by the department for culture, media and sport, amidst mounting alarm at the pace of decline in the sector.A panel...
View ArticleChipotle cooks up marketing revamp to revive tumbling taco sales
US fast-casual chain Chipotle is embarking on a major reboot in an attempt to reverse its flagging fortunes, by simultaneously re-working its marketing strategy while closing between 55 and 65...
View ArticleWould you rather be a techie or a creative?
Do you remember those flowchart quizzes you’d find in teen magazines? Deep, revealing questions like ‘would you rather… ice-cream or chocolate?’ flow right the way down until you discover your true...
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Ad of the Day: Pantene twists notion of strong women by enlisting its first...
Pantene has launched an ad in Malaysia that spins off the term ‘WanitaBesi – a Bahasa Malaysia term meaning ‘Iron Lady’ that is traditionally used as an insult to ‘unfeminine’ women.The ad is the...
View ArticleOrganic Valley forces ghee into the hands of culinary influencers in cheeky...
If you’re a fan of cooking shows or a home cook with some flair, you might know what ghee is. If not, a cheeky new digital campaign for Organic Valley is making sure you do, replacing the oils and...
View ArticleFacebook and Twitter attempt to bolster transparency tools as midterm...
Both Facebook and Twitter announced today a series of transparency features that they hope will boost trust in the social platforms and deter bad actors.Twitter announced in a series of tweets the...
View ArticleAd Council creates story-driven mobile chat to combat teenage drinking and...
The Ad Council is releasing its first story-driven chat experience on a mobile platform to help combat underage drinking and driving.Developed in partnership with the conversational marketing platform...
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